Over the last 30 years technology has infiltrated every aspect of our lives.  This major change started for consumers in the mid-1980s with the adoption of the personal computer.  Fast forward 30 years and now technology is the epicenter of our daily lives.  No longer are people forced to carry a cell phone that is the size of a brick or use a computer the size of a file cabinet.  Consumers can now buy a refrigerator with internet access and HI FI speakers or control their home’s thermostat with a smart phone.   In addition, communication is now almost instantaneous and that new smart phone in the store has more processing power then a personal computer had just 10 years ago.   This new technology will open more doors for the self-storage industry than ever before.  The ability to be in constant contact with customers, existing or potential, is an almost overwhelming wave of potential.  The changes in customer service will revolve around three items, product quality, communication, and information storage.